3 New Year Resolutions for Business Success in 2025

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I want to suggest 3 idea areas to consider, and I’ll leave it to you to assess which of these has the most application to your individual situation, and at the end I’ll tell you MY business resolution and how it relates to you.

Idea #1 Connect More Effectively with Customers and Prospects

As I talk about in my book Winning Digital Customers, most success in business comes from influencing customer behavior. But even influencing customers assumes you are engaged with them. What would it mean for your business if you had more customers reaching out to you? Or if the customers you’ve already reached out to remember you when the time comes that they need whatever product or service you are offering?

Ask yourself, what could you change to simply connect with more customers every day, week, and month, and consider this as a possible 2025 “business resolution.” (And by the way, at the end of this article, I’ll suggest one tool that can be a powerful part of achieving this goal.)

Idea #2 Leverage Technology in  New Ways

No doubt whatever business you are in, technologies of many sorts are critical. And however you are using technology, there was a time, perhaps decades ago, when those things were done in a more manual way. Technology has changed and grown in its capabilities so much during our lifetimes that it has been transformational.

Technology is changing faster than ever, with AI, drones, 3D printing, ever-improving SAAS platforms, and more. Consider what the “pinch points” in your business are that hold back growth and use 2025 as a year to consider where new technologies might give you a breakthrough. (And once again, at the end of this article, I’ll direct you to one technology that could help).

Idea #3 STAND OUT

Why should a customer choose you? Ironically, the awesome technology that I talked about in #2, while valuable, is often a difficult way to differentiate because unless you have patented something, whatever technology you can use is also available to your competitors.

But what your competitors don’t have, is YOU, nor the members of your team who are rock stars (hopefully). Are you doing enough to show your customers that you bring world-class talent to the table?

Talent is essential whether you are providing a service (like financial advice, law, accounting, consulting, design, etc..), or providing a product where value-added salespeople or customer support are an important part of the value proposition, such as, well, selling SAAS services.

Should you pursue all 3?

Prioritizing your goals is important. If you go after too many in parallel, you risk not achieving any of them. Better to focus. Perhaps it’s focusing on Idea #1 with a more efficient CRM process to reach more customers. Or perhaps it's an AI-driven customer service platform that uses technology faster response and reduces cost. Or perhaps a new ad campaign that focuses on what makes your company truly unique.

‍But on the other hand, if you can find a single action you can take that potentially hits multiple goals, then eureka! You can get both focus and multiple areas of benefit.

I’ve got a candidate for you.

MY resolution: I Want to Help YOU in 2025 (for free)

For regular readers of this newsletter you know that in 2024 I left the consulting firm that I grew to about 1000 people and sold, and in parallel, I founded a SAAS company focused on helping professionals create AMAZING personal profiles that act as digital business cards but are actually much more.We are piloting this new product now, Qcard Enterprise, with professionals at over 25 large companies in many industries including real estate, law, consulting, accounting, financial services and more.

Our users are creating amazing profiles that make each of them look like rock stars, and sharing them with customers and prospects via airdrop, NFC cards, QR codes, Zoom meetings, and much more. For those that aren’t sure what to put on their profiles, my team is helping them figure it out through Zoom coaching sessions, with amazing results.

And through this platform, customers are connecting with QCard users MORE because they have a more persuasive profile and because it's easier to find.

QCard is a technology platform that uses cutting edge tools like NFC and AI.

And, most importantly, it's a tool to help you stand out. See what I did there? Hit all 3 goals with one tool.

Now I’m not going to tell you this tool will achieve all your goals for you. Business isn’t like that, and we aren’t the kind of software company that over-promises. What I can tell you is that this platform can really help make a difference if you use it, and it’s not hard to use.

Obviously, we are going to be charging real money for this as we’ve invested heavily in this platform and its delivering huge, measurable value for users. But for the MOMENT, we are still accepting pilot applications and giving users a chance to experience it for free.

And get this–anyone who is accepted into the pilot now, is guaranteed to be able to use the platform for free for ALL of 2025. This is no “14-day free trial” :). Nor is it a limited version with an immediate upsell. I want you to use the FULL product for a full year, and only in 2026 will I ask you for money (and even then, it's going to be reasonable, like maybe $10 a month per user).

We are doing this now, as we bring the platform to market, because frankly we need super-satisfied customers to seed the market. We need testimonials. We need word of mouth. My 2025 resolution is to get many of you to try the platform and more importantly to be super successful with it, and then to bring your colleagues onboard so that by 2026 you will be excited to start a paid subscription at what will seem a trivial investment compared to the benefits you are getting.

So if you’d like to participate, just apply to be a part of the pilot using this short form, click here, and we'd love your feedback!

Happy New Year! Let’s make it a legendary year!

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